Motors provides an innovative approach to car sourcing, being the first site to allow motorists to find cars that matched their lifestyle, offering over 280,000 cars for sale from the UK’s leading automotive retailers.
Challenge
Working between the Cox Automotive and Motors development and IT team to manage the technical and SEO migration to the new Motors.co.uk responsive website, ensuring organic visibility was sustained post-migration.
Solution
Redesigned the Motors website as an opportunity to take SEO efforts to the next level, and implemented a LifeStyle Search digital innovation to improve User Engagement. Starting from the ground up, each of the core project tasks for a successful migration were successfully developed and delivered.
Results
The Motors.co.uk SEO was ready on launch, and as a result, the site’s authority and value were delivered, optimising make, model and model range search results by location across the UK.
42% more visibility
31% more test drives
29% more site visits
From The Client
“The challenge offered a number of concerns that were met above and beyond.”
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