BUPA

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BUPA is a leading healthcare group who provides a broad range of healthcare services, support and advice to people throughout their lives.

Open Website

Achieved a Click Through Rate of 0.09% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 20%

Return on Investment of 272%

Social shares by network

Challenge

BUPA’s campaign objectives was to increase monthly online new enquiries to 3K, build brand awareness across a wider publisher network and increase conversion

Solution

Target publisher sites based in key demographic for the display ads and measure the increase in brand awareness using in house data marketing tool. Deliver PPC campaign across Google, Yahoo and MSN, using enhanced bidding strategies through the tracking solution provider.

Results

Prior to the new Paid strategy, on average, CPC was in excess of £20 per click, with CPL consistently 40% over target. Delivered New Enquiries to over the 3,000 mark, within 1 month of campaign launch. Reduced CPA by 17%. Brand value increased by 22%.

21% CTR

17% less CPA

475% ROI

From The Client

“The team at Holistical are true specialists in the developing, implementing and delivering marketing solutions. Consistently improving results is their excellence along with strong relationships with core teams within our organisation that we consider them an extension of our marketing department. The service delivery is end-to-end, with reliable communication that makes us feel like we're their top priority.”