Integrated Marketing Roadmap Plans
BASIC
Keyword Research & Selection
It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated. With keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche.
Baseline SEO Ranking Report
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On Page Optimization
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XML Sitemap Generation & Submission
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Webmaster Tool Management
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STANDARD
Keyword Research & Selection
Keyword research is the first step in the SEO copy writing process and an essential part of any SEO strategy. Before you write your website content you need to think about which search terms you want to be found for, and this means getting inside people’s heads to find out which words they use when searching. Then you can use these exact terms in your content so that you start ranking for them. This is keyword research and this ultimate guide will take you through the many steps involved.
Baseline SEO Ranking Report
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On Page Optimization
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XML Sitemap Generation & Submission
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Webmaster Tool Management
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Social Media Optimization
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Weekly & Monthly Reporting
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24/7 Email Support
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ENTERPRISE
Keyword Research & Selection
It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated. With keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche
Baseline SEO Ranking Report
Placeholder content, click to edit. Lorem ipsum dolor sit amet, consectetur tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
On Page Optimization
Placeholder content, click to edit. Lorem ipsum dolor sit amet, consectetur tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
XML Sitemap Generation & Submission
Placeholder content, click to edit. Lorem ipsum dolor sit amet, consectetur tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Webmaster Tool Management
Placeholder content, click to edit. Lorem ipsum dolor sit amet, consectetur tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Social Media Optimization
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Weekly & Monthly Reporting
Placeholder content, click to edit. Lorem ipsum dolor sit amet, consectetur tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
24/7 Email Support
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Online Chat Support
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Blog Creation & Promotion
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Is Search Engine Submission Necessary?
The simple answer is no, a search engine submission isn’t necessary. The majority of search engines, notably Google, crawl and index pages by following links. By that logic, a single inbound link from any previously indexed page will identify your page to the engine.
What’s The Deal With Paid Search Submissions?
Many SEO companies offer paid search submissions but beware: It doesn’t cost a penny to get indexed by the major search engines. And it shouldn’t cost you anything, either. In fact, you don’t even need to submit your site to search engines.
Can Any Inbound Linking Hurt My Ranking?
The answer is clear and simple: No, inbound linking cannot hurt your search ranking. If inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.
Are Blogs Good for SEO?
Whether blogs are good for SEO purposes is actually irrelevant--the content is key. Blogs are simply publishing platforms. Having said that, the ability to produce high quality content on an ongoing basis can be made much easier by leveraging blog software - especially for the for non-technical user.
How Do I Make My Site Search Engine Friendly?
The best way to make your site more search engine friendly is often to simply add more text. The content must add value and be on topic, but the addition will create a new set of keywords and phrases for the search engines to crawl. Think of these terms as new ‘gateways’ for the engines - the injection of text will provide new doorways for traffic.
More about SEO:
Inbound linking is very important. In fact, acquiring back-links may be the most important thing in SEO. Nonetheless, a website owner shouldn’t have to “scout” or “hunt” for links. If the presented content is interesting, useful, and/or important, there is a natural tendency among web users to share information.
Peter Cobley
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Natalie-Jane Rigby
Group Marketing Manager
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Charlotte Murray
Head of Digital Marketing
“Having many years of SEO experience ourselves, we know how hard it is to come up with a successful SEO strategy and an effectively integrate it within our work-frame. As our business continues to grow year after year, keeping track of our SEO strategy became very time-consuming and reduced our ability to focus on our core business.”